BRANDING
MORE THAN JUST A LOGO
By definition, a brand is a person’s perception, understanding, impression and gut-feeling of a product, service, organization or experience.
We believe brands excel when they are...
Meaningful
Heartfelt passion that drives everyone forward around a common purpose beyond just profitability.
Ownable
Courageous determination to carve out a relevant difference in the market.
Supported
A commitment to organize activities that reinforce our position and meaning.
Valuable
A deep emotional connection that drives a higher willingness to pay.
A brand is more than just a logo. It is more than mere graphics. A brand is a character; it’s an identity. It’s an organization’s reputation. A brand is driven by how it's perceived in the marketplace. How you create and shape this perception is what branding is all about.
A brand is a vital aspect of any company, organization, or individual looking to differentiate and set itself apart in the digital marketplace. And the digital marketplace is every consumer, viewer, listener, and potential customer that comes in contact with your brand online.
Branding is the creative process of defining and communicating how you want to be perceived in the digital marketplace. When it is done right, it results in a brand that is unique, positioned well and not only strong enough to stand out, but to be remembered.
"Know the characters and culture that exist—then deliver an experience they will value."
Thank you for visiting MarketÜ! We are a Saint Louis based creative marketing agency that delivers marketing programs designed to help large and small businesses build brand awareness, attract qualified leads, and drive sales.
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