Why online?

Why market online?

Internet Marketing is more important than ever, WHY? Customers are increasingly turning to the internet for their final decision on purchases. If that is not convincing in itself, here’s some more benefits!

Reach

What’s great about internet marketing is that your brand can literally reach millions of people around the world! Whether it be through social media, email, blogging, or pay per click advertising just remember this equation: Good Online Marketing = New Prospects = Customers = $$$$$!

Everyone can benefit from it! I have been in insurance as a broker for about 5 years now and the main thing I have learned is that the name of the game is generating leads. Well it’s 2017, why wouldn’t you utilize online marketing?

Convenience

Wouldn’t it be great to be open 24/7? The internet allows you do just that without the overhead cost or even being awake for that matter, let’s talk about convenient!

Example: Ever have a night where you just can’t sleep so you start browsing online then end up making a purchase? I know I have! How do you think that happened? ONLINE MARKETING.

Time Effective

With online marketing you can literally set up and implement a campaign at any convenient time!

Example: Sending an email marketing campaign with an auto response can be done within a couple of hours!

Cost Effective

Offline traditional marketing like television, newspaper, and radio may cost thousands of dollars while you can market on social media, google, and other ppc companies for a fraction of the cost!

In addition, marketing products in stores can get expensive with rent and maintenance. Not to mention having to hire more employees and filling your store with a bunch of stock for display! Online marketing helps cut time and costs by giving you the option for even not having to have a physical store.

Campaign Tracking and Personalization

Online Marketing enables you to track your campaigns by viewing how many clicks, who clicked, and what they browsed then bought on your site! You will then have a better understanding of what campaigns work verses what doesn’t while keeping customer profiles in order to personalize offers based on their purchase history and preferences!

Relationships

Creating a sense of community is a great way to help build customer retention! Just by sending a confirmation email with a little thank you note, interacting on social media, or even by utilizing their online profile in order to send a personalized email offer can go a long way!

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So why wouldn’t you market online?

If it’s because of time…. I know of someone who can help 😉